Just being honest
about marketing
and branding
Guys, I'm here with colleagues from "Skillbox" participated in the finalization of a cool brand management course. In general, the whole course is extremely useful, as it contains the real experience of people from the industry.
COURSE "BRAND MANAGER"
On the evening of December 5 in Pskov, the PRO Marketing youth forum, organized by the Russian Society Znaniye as part of the Smart Route educational project, ended. Leading experts in the field of branding, audit, advertising and project management have gathered in the Loft creative space to acquaint high school students and students with the secrets of developing marketing strategies for successful brands and tell them how to create a brand from scratch.
PSKOV TRIP
0
Branding is primarily:
- mission
- values
- outlook
- tonality
- and all about the brand's ideology and how it is connected with the consumer.
A significant example from a well-known brand is the mission of Amazon:
"Create a space where everyone can purchase what they want online."
- "Kolya, did you see how Google updated its brand?"
- "Google has updated not the brand, but the identity!"
In fact, branding is a process in which everything is spelled out: who we are, what values we carry, what our mission is, and what kind of legend the brand has, how we communicate with the public, how we talk about the brand, in what context the brand should not to be mentioned, and what else should not exist, how it can and cannot be used. And later we get a document - a brand book!
Not words and phrases composed by the manager, but the result of extensive research, including the pains of customers and the shortcomings of competitors.
The identity is more - it illustrates the physical embodiment of the brand:
- colors
- fonts
- logo
- graphic elements
- photo style
For example, everyone recognizes IKEA by the yellow-blue tint. And according to the "handwritten" white inscription on a red background - Coca-Cola.
A life hack to test the power of the identity: delete (in your mind, of course) your logo from the site, from the application and from social networks. If you can still be recognized, then you did everything right.
True story: the brand manager somehow looks into the bar:
— "Damn it, competitors refreshed the entire identity in three days!"
"How did they do it?"
- "Remove the gradients from the logo!"
Identities answers the questions: What tones do you want to see? What is your style? Who you like? And what is your branding?
The "Airbnb" logo is a branding, or rather a service for renting apartments around the world. Airbnb implements a dynamic lifestyle. He says that you have to take everything from life. And this is not about alcohol and drugs, but about travel, cool acquaintances and studying the culture of other countries. The identity carries its own values, and the service is displayed in the logo. It combines people, places, love and company. What happened is associated exclusively with Airbnb and no one else.
All hot tubs are hot tubs, but not all hot tubs are hot tubs.
BRANDING AND IDENTITY
1
The other day, we visited the Yaroslavl Pedagogical University. Shared with the team their experience on the topic of Design and Art.
In the minds of people - the design is perceived not quite correctly. There are some important differences that need to be understood.
Firstly, both categories have similar features, often they can even coincide, or one piece can be both art and design at the same time. And many even argue that they are one and the same.
Show Agenda is a useful design feature and how it can enable you to convey your message in a noisy marketplace.
In the minds of people - the design is perceived not quite correctly. There are some important differences that need to be understood.
Firstly, both categories have similar features, often they can even coincide, or one piece can be both art and design at the same time. And many even argue that they are one and the same.
Show Agenda is a useful design feature and how it can enable you to convey your message in a noisy marketplace.
YAROSLABL TRIP
2
BRAND PLATRORM
#brandplatform
The brand design algorithm forms the platform for branding. That is, when we talk about the brand platform and its positioning.
Brand positioning is the niche that a product or service occupies in the mind of the consumer. That is, when we have brand positioning, achieved and formed by translating the essence of the brand through a metaphor, we create a brand platform, and the brand platform itself is six main points that are revealed very clearly and clearly. Description of consumer characteristics, functional and emotional benefits that we get from algorithms during the research phase.
The second point is the consumer himself, that is, firstly, a brief description of the core of the target group and target groups. And when we talk about branding and brand platform, again, this is not RTB, they will really be on the brand platform, we are talking mainly about emotional characteristics and memories. The values of communication and celebration are recognizable all over the planet Earth. And, in fact, the product will contain the same RTB, the same characteristics as the consumer, rationality, and when we talk about the consumer, these are the values \u200b\u200bof consumers and their very specific description.
The block itself is also called the brand mission. The brand assigns this role to itself in the company and in society. I also want to say that the brand mission is what we would be doing from a business standpoint if we weren't getting paid to do it. However, this is what allows, including the employees of the company, to form a very inspiring cause for which we work. If you recall all Maslow's pyramids, then the same money that we receive in the form of salaries, they are usually in fourth or sixth place in these pyramids. It's about the mission as something that inspires employees and companies.
P.S. Open to discussions.
The material was borrowed from Andrey Kozhanov, from his course "Branding in Innovation - a New Communication Reality".
The brand design algorithm forms the platform for branding. That is, when we talk about the brand platform and its positioning.
Brand positioning is the niche that a product or service occupies in the mind of the consumer. That is, when we have brand positioning, achieved and formed by translating the essence of the brand through a metaphor, we create a brand platform, and the brand platform itself is six main points that are revealed very clearly and clearly. Description of consumer characteristics, functional and emotional benefits that we get from algorithms during the research phase.
The second point is the consumer himself, that is, firstly, a brief description of the core of the target group and target groups. And when we talk about branding and brand platform, again, this is not RTB, they will really be on the brand platform, we are talking mainly about emotional characteristics and memories. The values of communication and celebration are recognizable all over the planet Earth. And, in fact, the product will contain the same RTB, the same characteristics as the consumer, rationality, and when we talk about the consumer, these are the values \u200b\u200bof consumers and their very specific description.
The block itself is also called the brand mission. The brand assigns this role to itself in the company and in society. I also want to say that the brand mission is what we would be doing from a business standpoint if we weren't getting paid to do it. However, this is what allows, including the employees of the company, to form a very inspiring cause for which we work. If you recall all Maslow's pyramids, then the same money that we receive in the form of salaries, they are usually in fourth or sixth place in these pyramids. It's about the mission as something that inspires employees and companies.
P.S. Open to discussions.
The material was borrowed from Andrey Kozhanov, from his course "Branding in Innovation - a New Communication Reality".
3
MARKETING VS BRANDING
How is marketing different from branding? At its core, branding and marketing have a common vector, and differ in processes. Marketing is about creating demand for your product or service. Marketing creates people's interest in a product or service and encourages people to make a purchase. Branding is the image or soul of your company
4
When we compare our abilities, desires, and customer values, we bring the other two types of inference to this center, where positioning appears. First of all, this is the market situation that is happening around us.
We also evaluate the market, its dynamics, segments, niches, market opportunities, dangers, trends and how we actually move it forward in the future.
The fourth block in this scheme is that competitors cannot give their target audience. This means that when we evaluate specific competitors and positions, we must also be identical in their circle. Here we indirectly segment competitors when evaluating on the basis of products, services, marketing, values, promises, including the style and character of competitors' brands.
In fact, there is a difference between brand positioning and content.
Positioning is a detailed formulation, as in this diagram, and the essence of the brand is that we literally return to the offer and emphasize the main essence, the main idea of positioning.
When the essence appears, it is enough to embody our essence through the brand positioning metaphor in the algorithm. In other words, one more time. Metaphor is a pictorial means of expression, the study of one thing by referring to another image, a comparison, an expression of identity. In a figurative sense, we are like who or who.
We also evaluate the market, its dynamics, segments, niches, market opportunities, dangers, trends and how we actually move it forward in the future.
The fourth block in this scheme is that competitors cannot give their target audience. This means that when we evaluate specific competitors and positions, we must also be identical in their circle. Here we indirectly segment competitors when evaluating on the basis of products, services, marketing, values, promises, including the style and character of competitors' brands.
In fact, there is a difference between brand positioning and content.
Positioning is a detailed formulation, as in this diagram, and the essence of the brand is that we literally return to the offer and emphasize the main essence, the main idea of positioning.
When the essence appears, it is enough to embody our essence through the brand positioning metaphor in the algorithm. In other words, one more time. Metaphor is a pictorial means of expression, the study of one thing by referring to another image, a comparison, an expression of identity. In a figurative sense, we are like who or who.
#Positioning on this topic there are constantly battles, and disputes never subside and everyone considers their beliefs to be the most correct.
My opinion is exclusively subjective, although it may come to you and you will repost this post).
What is positioning? This is a very simple diagram that we provide, unlike competitors, taking into account the needs of the target group and market opportunities, that is, according to this diagram based on four conclusions: we combine them into a very simple sentence and thus describe our future positioning formula.
POSITIONING
5
In the minds of business owners, creative design is not quite correctly perceived...
However, there are some important differences that need to be understood.
Firstly, both categories have similar features, often they can even coincide, or one piece can be both art and design at the same time. Many even claim that they are one and the same.
An agenda to show business is a useful design feature and how it can enable you to convey your message in a noisy marketplace.
Design is not art but a very poignant subject made with purpose and not subjectivity, essentially art sends a different message to everyone (pending their interpretation) whereas design communicates the same message to everyone.
#design #art
#branding
DESIGN VS ART
6
If you ask most entrepreneurs what a brand manager is, you won't get a specific answer.
And who is a brand manager, who is he and what does he do. If you ask most enterprising brand managers who they are and what they do, you may not get a clear answer. One thing is certain:
This profession is essential for any business. In fact, not all entrepreneurs understand that a brand manager and a marketer are different specialists.
What does and what does a brand manager manage:
The creator of the Brand as such has a specific name, and this is the adored Steve Jobs. A man who invented absolutely nothing, only from the stage at which he was involved in the sale. The first Apple logo was designed by Ronald Wayne. Its design was far from a bitten apple, but it laid the foundation for the most popular brand today.
The miniature bears the inscription "Newton Mind always travels alone through the metaphorical seas of thought." The translation means: "Newton, who alone swims in thoughts on the seas of others."
Much later, the apple became the symbol of this composition, but it had to be modified and painted. Rumor has it that the signature bite was prepared in such a way that it would not be confused with other fruits in the photo.
Does a brand manager really develop a unique logo and slogan? As for me, the main task of a specialist is to increase awareness, promote TM in the market and loyalty to the target audience.
What is the mismatch compared to a marketing specialist? "I love strawberries and cream, but for some reason fish prefer worms. That's why, when I go fishing, I don't think about the one I love, but the one that loves fish. "Dale Carnegie.
Imagine that you have a day off and you go fishing.
You take some fishing tackle, a box of worms, and some basic bait. You reached the appointed place, threw in your bait, hooked on a worm and threw in a fishing rod. And after a while you caught a fish.
An experienced fisherman knows that every little thing plays a role in the final result. Following the analogy between fishing and marketing, the job of a marketer is to prepare the gear. And the brand manager is responsible for the degree of quality of the bait. He makes the fish believe that the bait is delicious and the worms are extremely attractive.
Ideally, a marketer serves the sales process. He observes how the change of fishing rod and bait affects the volume of fish caught, how one or another water differs from each other in what bait the fish bites better.
Brands of the nineties
For example, until the beginning of the 90s, an ordinary Soviet person drank three types of beer: Zhiguli, light and dark. After the fall of the Iron Curtain, the inexperienced population was left with an abundance of the best beers, and then a brand manager comes into the field who will explain to the target audience the value of their product.
Audience loyalty and gross sales depend on quality and location on the supermarket shelf.
Audience loyalty and gross sales depend on quality and location on the supermarket shelf.
Packaging, appearance and subsequent demonstration of the product is an important part of the work of a brand specialist. A competent professional simply has to convey the understanding and values of the product to those who will be responsible for merchandising.
Bringing to the market and building a promotion strategy for TM that later became a brand is a key task not only for a brand manager, but also for a business.
Analyze and make adjustments to the strategy. Like a marketer, a brand manager works with numbers. The fundamental function of a specialist is to correlate past results, make the right corrections, and forecast future sales.
Legend has it that the creator of the Nike logo earned only $35, while the person who created the overall brand concept and distribution scheme earned $300,000.
That is, a brand manager does not make money on a colorful brand logo and a book, as it might seem at first glance.
And who is a brand manager, who is he and what does he do. If you ask most enterprising brand managers who they are and what they do, you may not get a clear answer. One thing is certain:
This profession is essential for any business. In fact, not all entrepreneurs understand that a brand manager and a marketer are different specialists.
What does and what does a brand manager manage:
The creator of the Brand as such has a specific name, and this is the adored Steve Jobs. A man who invented absolutely nothing, only from the stage at which he was involved in the sale. The first Apple logo was designed by Ronald Wayne. Its design was far from a bitten apple, but it laid the foundation for the most popular brand today.
The miniature bears the inscription "Newton Mind always travels alone through the metaphorical seas of thought." The translation means: "Newton, who alone swims in thoughts on the seas of others."
Much later, the apple became the symbol of this composition, but it had to be modified and painted. Rumor has it that the signature bite was prepared in such a way that it would not be confused with other fruits in the photo.
Does a brand manager really develop a unique logo and slogan? As for me, the main task of a specialist is to increase awareness, promote TM in the market and loyalty to the target audience.
What is the mismatch compared to a marketing specialist? "I love strawberries and cream, but for some reason fish prefer worms. That's why, when I go fishing, I don't think about the one I love, but the one that loves fish. "Dale Carnegie.
Imagine that you have a day off and you go fishing.
You take some fishing tackle, a box of worms, and some basic bait. You reached the appointed place, threw in your bait, hooked on a worm and threw in a fishing rod. And after a while you caught a fish.
An experienced fisherman knows that every little thing plays a role in the final result. Following the analogy between fishing and marketing, the job of a marketer is to prepare the gear. And the brand manager is responsible for the degree of quality of the bait. He makes the fish believe that the bait is delicious and the worms are extremely attractive.
Ideally, a marketer serves the sales process. He observes how the change of fishing rod and bait affects the volume of fish caught, how one or another water differs from each other in what bait the fish bites better.
Brands of the nineties
For example, until the beginning of the 90s, an ordinary Soviet person drank three types of beer: Zhiguli, light and dark. After the fall of the Iron Curtain, the inexperienced population was left with an abundance of the best beers, and then a brand manager comes into the field who will explain to the target audience the value of their product.
Audience loyalty and gross sales depend on quality and location on the supermarket shelf.
Audience loyalty and gross sales depend on quality and location on the supermarket shelf.
Packaging, appearance and subsequent demonstration of the product is an important part of the work of a brand specialist. A competent professional simply has to convey the understanding and values of the product to those who will be responsible for merchandising.
Bringing to the market and building a promotion strategy for TM that later became a brand is a key task not only for a brand manager, but also for a business.
Analyze and make adjustments to the strategy. Like a marketer, a brand manager works with numbers. The fundamental function of a specialist is to correlate past results, make the right corrections, and forecast future sales.
Legend has it that the creator of the Nike logo earned only $35, while the person who created the overall brand concept and distribution scheme earned $300,000.
That is, a brand manager does not make money on a colorful brand logo and a book, as it might seem at first glance.
BUSINESS + BRAND
7
By the third month of sales, the first followers began to appear at Chebupeli, who began to copy this product and the assortment began to develop, Bulmeni appeared - dumplings with juice inside, Krugetsy - round nuggets, and so on, that is, the principle is to form these products in essence and pour into basis. The relationship of their business, established these characteristics of value, but how to actually manage the assortment, the branding agency decided where the main brand of the manufacturer, called hot, appeared, and in the future, specific products with specific images were visualized in a unified visual style, which also allows you to display this product in refrigerators and actually expands the possibilities of our solutions.
The important thing is to allow the brand to evolve in the future.
A retail brand, in my opinion, is one of the most difficult in terms of design, since most of the specialization is focused on creating brands for retail chains, including the development of human resource management, various services, and most importantly. Managing the consumer journey, not only in terms of being in a particular retail store, but also in terms of entrance signs, parking and the route to the consumer within retail chains. And, in fact, one cannot ignore the direction of a particular network, from where lighting and design, shelves and other, in fact, room controls for the consumer, actually appear directly.
The important thing is to allow the brand to evolve in the future.
A retail brand, in my opinion, is one of the most difficult in terms of design, since most of the specialization is focused on creating brands for retail chains, including the development of human resource management, various services, and most importantly. Managing the consumer journey, not only in terms of being in a particular retail store, but also in terms of entrance signs, parking and the route to the consumer within retail chains. And, in fact, one cannot ignore the direction of a particular network, from where lighting and design, shelves and other, in fact, room controls for the consumer, actually appear directly.
#Retailbranding
Now we will not talk about a healthy product, but about how branding helps to build up from competitors on the shelf.
The well-known Chebupeli was the first to be brought to the market and it was a brand or innovative solution for chebureks.
5 minutes in the microwave, you get a complete meal.
Now we will not talk about a healthy product, but about how branding helps to build up from competitors on the shelf.
The well-known Chebupeli was the first to be brought to the market and it was a brand or innovative solution for chebureks.
5 minutes in the microwave, you get a complete meal.
RETAIL BRANDING
8
Another philosophy, but with meaning. One has only to think, but brands are very similar to people?
You might think that branding is a game of design and marketing, but the depth of personality plays an important role.
Remember the last time you were at a party? Who did you hang out with, who did you avoid? Who did you contact?
Brands are no different, you either get bored or fascinated by them.
#saturdaybranding
FACE OF THE PRODUCT
9
I have always been interested in food, especially drinks. And now I am working with mineral water, carefully monitoring the market and trends. And now more to the point:
SUGAR IS DEAD, THERE IS A NEW KING!
Today, everyone is discussing how Cristiano Ronaldo moved Coke, but sugar consumption has long since moved away from the classic Coca-Cola. In the most classic cola flavor, both competitors COLA and Pepsi have already developed Light and Zero variants that are growing regularly. Cola itself has long ago bought the Canadian VITAMIN WATER (with 50 Cent) and is developing the SMARTWATER water brand (with Jennifer Aniston).
Sugar market and trend data from BeProduct water data from me).
SUGAR MARKETING
10
I decided on Sundays to make useful posts that may be useful to you in business.
#Branding definition
There are 2 categories - this is a product, a trademark and the brand itself, of course, the types of thinking also complement the scheme:
Production - this is when the owner, developing his company, his invention, his production, his product, necessarily says that he has produced. That this product is of the highest quality, it is the best, the best technologies are involved, and it will definitely be bought.
The next type is marketing. This includes: the functional and rational benefits of the product, which are influenced by marketing itself, improving and developing the communication of the product with the consumer. It is at this level that identity manifests itself, that is, when we place a product or service on a market where there is a competitive environment, where there are competitors similar to us, and our product must be different.
This stage contributes to the appearance of a logo, corporate identity, packaging factor or some kind of shell, for example, if we are talking about goods or services, this is also part of marketing thinking.
The third most important level is communicative thinking or branding. This is about values for people, a product that not only satisfies needs in terms of rational benefits.
On the emotional level, it seems to synchronize our offer with the value characteristics that live in our minds, in the heart of our consumer, and, most importantly, with a holistic image corresponding to these values.
P.S. Here is such a mini presentation, everything is simple and to the point, nothing complicated and I am sure you will like it. If you like it, please like and repost
PRODUCT dont = BRAND
11
1. A brand manager does not create products on his own, he is not a technologist or a designer. Generate terms of reference (terms of reference) for a technologist, designer or innovation department - RND (in some cases, the development department is responsible for creating new products). The brand manager manages, coordinates the development of new products, makes decisions and is responsible for the development, implementation and sale of new products and the current range, but in cooperation with the commercial department.
2. The brand manager is not a sales manager. He can participate in negotiations with federal networks and key partners, prepare presentations and sales, but his main task is to properly interact with sales, i.e. H. Specify MSL (Required Inventory List) - a mandatory inventory for business based on data. And analysis of the layout of the shelves, distribution channels, and also in line with the company's goals. He analyzes sales by brand and, when a new product is launched, indicates the channels in which the assortment should be available. For example, if it is juice from a low price segment, the distribution channels are discounters or category C and D stores. In addition, he must make presentations about new products to the sales department, educate the product, indicate the competitive advantages of the product and brand, etc.
3. The brand manager does not plan or conduct commercial marketing activities himself. But it determines their direction. Defines a series of actions for the sales department. The trade marketing function must be included in sales and implemented jointly by the salesperson and the sales team. 4. A brand manager is not an analyst, does not analyze data, does not engage in detailed analysis of the sales of a company for which the company has or should have a service or analytical department. The task of the brand manager is to formulate conclusions and visions based on the data received from the analyst.
5. A brand manager is not a product manager. A brand manager is a person who manages a brand. He knows his target audience well, understands the psychology of consumer behavior, needs, product pricing strategy and creates product advertising. He creates terms of reference for agencies to develop advertising campaigns on TV or on YouTube. ...
A product manager is an employee who cares about the product, perhaps develops or promotes it depending on the purpose of the company, but does not deal with the brand. This always creates confusion, and in order to avoid this, it is important to understand and consider this difference when looking for an employee. The main mistakes in setting goals for a brand manager. What are the challenges faced by a brand manager? one.
Strategy is the most common item for every employer. If the company does not have an active marketing director, it makes sense to invite a marketing consultant (strategist) who will assess the depth of research, relevance, and resources involved from the outside.
We need the brand manager to sell the entire range that we have, to promote the developed trademarks. It is not necessary to immediately form a promotion task, it is important that the products that the brand manager will promote together with the entire team meet the needs of the target audience. It is also worth paying attention to the need for the market for these products and there was competitiveness, otherwise you will spend a lot of time and money, but there will be no result. First, you need to audit the assortment portfolio, and only then, when everyone is sure that the products have the above criteria, you can set the task of promotion. 3. We definitely need a brand manager, since no one else in our company can change the situation with the sale of products and the release of new products. Yes, indeed, the brand manager is responsible for new products, their creation, promotion, implementation of the plan, but he is not alone. This is the work of a whole team, primarily the CEO or owner, who also create products and participate in promotion. Therefore, the tasks of the brand manager should include the implementation of the project approach in the company, the formation of a project team, the creation of a project system and a system for creating and bringing new products to the market. A brand manager is a marketer responsible for creating the image of a product (brand) in the minds of consumers.
2. The brand manager is not a sales manager. He can participate in negotiations with federal networks and key partners, prepare presentations and sales, but his main task is to properly interact with sales, i.e. H. Specify MSL (Required Inventory List) - a mandatory inventory for business based on data. And analysis of the layout of the shelves, distribution channels, and also in line with the company's goals. He analyzes sales by brand and, when a new product is launched, indicates the channels in which the assortment should be available. For example, if it is juice from a low price segment, the distribution channels are discounters or category C and D stores. In addition, he must make presentations about new products to the sales department, educate the product, indicate the competitive advantages of the product and brand, etc.
3. The brand manager does not plan or conduct commercial marketing activities himself. But it determines their direction. Defines a series of actions for the sales department. The trade marketing function must be included in sales and implemented jointly by the salesperson and the sales team. 4. A brand manager is not an analyst, does not analyze data, does not engage in detailed analysis of the sales of a company for which the company has or should have a service or analytical department. The task of the brand manager is to formulate conclusions and visions based on the data received from the analyst.
5. A brand manager is not a product manager. A brand manager is a person who manages a brand. He knows his target audience well, understands the psychology of consumer behavior, needs, product pricing strategy and creates product advertising. He creates terms of reference for agencies to develop advertising campaigns on TV or on YouTube. ...
A product manager is an employee who cares about the product, perhaps develops or promotes it depending on the purpose of the company, but does not deal with the brand. This always creates confusion, and in order to avoid this, it is important to understand and consider this difference when looking for an employee. The main mistakes in setting goals for a brand manager. What are the challenges faced by a brand manager? one.
Strategy is the most common item for every employer. If the company does not have an active marketing director, it makes sense to invite a marketing consultant (strategist) who will assess the depth of research, relevance, and resources involved from the outside.
We need the brand manager to sell the entire range that we have, to promote the developed trademarks. It is not necessary to immediately form a promotion task, it is important that the products that the brand manager will promote together with the entire team meet the needs of the target audience. It is also worth paying attention to the need for the market for these products and there was competitiveness, otherwise you will spend a lot of time and money, but there will be no result. First, you need to audit the assortment portfolio, and only then, when everyone is sure that the products have the above criteria, you can set the task of promotion. 3. We definitely need a brand manager, since no one else in our company can change the situation with the sale of products and the release of new products. Yes, indeed, the brand manager is responsible for new products, their creation, promotion, implementation of the plan, but he is not alone. This is the work of a whole team, primarily the CEO or owner, who also create products and participate in promotion. Therefore, the tasks of the brand manager should include the implementation of the project approach in the company, the formation of a project team, the creation of a project system and a system for creating and bringing new products to the market. A brand manager is a marketer responsible for creating the image of a product (brand) in the minds of consumers.
What does a brand manager NOT do? What are the responsibilities of a brand manager? What does a brand manager NOT do? What are the tasks of a brand manager?
Every year, companies spend more and more time looking for the right employee. Technology and education are changing. Major Brand Perception Mistakes - Manager Misunderstanding Conflict Based on your experience with small businesses, you can identify the mistake everyone makes when creating a job and looking for a brand manager. Each employer assigns them specific responsibilities and has their own idea of what they should do. An employee comes to the company with a vision of himself. To avoid such mistakes, it is worth identifying tasks that a brand manager should NOT solve.
Every year, companies spend more and more time looking for the right employee. Technology and education are changing. Major Brand Perception Mistakes - Manager Misunderstanding Conflict Based on your experience with small businesses, you can identify the mistake everyone makes when creating a job and looking for a brand manager. Each employer assigns them specific responsibilities and has their own idea of what they should do. An employee comes to the company with a vision of himself. To avoid such mistakes, it is worth identifying tasks that a brand manager should NOT solve.
BRAND MANAGER DUTIES
